Jacob Hancke

• Strategic Usability: Meeting business objectives by systematically optimizing the user experience, by using the right research tools and working close with business owners, design and technical staff. Some of the clients I have worked for, are listet below.
  
  
• Quantitative research tools (provides present status): User behavior analytics, surveys (on user panels, pop-ups, cati) and datamining
  
  
• Qualitative research tools (provides insight for understanding the status, and looks ahead): Focus groups, usability test, prototyping and card sorting
  
  
• Eye tracking: Visual Attention analysis - often combined with think-aloud usability test
  
  
• For 85 weeks, I have been writing the weekly usability column Styrkeprøven (head-to-head) in Berlingske Tidende, a leading danish newspaper. Alle columns (in danish language) can be found at www.brugeroplevelse.dk (user experience in danish)
  
  
• I am often moderator or speaker at Internet related conferences
  
  

• Research Manager / Sr. Usability Consultant. Head of the usability department in Grey Synchronised Partners A/S a Grey Global Group Inc. Company.
  Client consulting, online business development, UID (user interaction design), usability test, ad test.
  
  
• Director, Weblab. Head of the usability department in Beyond Interactive A/S. Management, client consulting, sales, search engine marketing, business development.
  Beyond Interactive is a part of Mediacom, Grey Global Group Nordic og Grey Global Group.
  Client responsability for Danske Bank, TDC, Club Nokia (Europe), Carlsberg.com, Royal Bank of Scotland, DSB, Scandinavian Airlines (SAS) and Kuwait Petroleum, along with many other exciting companies and several government institutions.
  
  
• Director, ISAQ A/S. A startup in the dot-com days. Beyond Interactive (then Media.com) bought the whole concept. This was the foundation of Weblab.
  
  
• Internet Manager at Copenhagen Airports A/S. responsibility for administration, maintenance and development of www.cph.dk.
  
  
• Assistant Manager at Treasury and Investor Relations department at Copenhagen Airports A/S. Main focus was on Online Investor Relations and cash management. Responsibility for the Financial Deapartments part of www.cph.dk.